KITTE Nagoya Sync-Link Christmas
During the 2024 winter season, SHAKE SYNC — co-developed by Zero by Zero — was featured as the centerpiece of the Christmas illumination event "SYNC LINK CHRISTMAS" at KITTE Nagoya (JP Tower Nagoya), running from November 13 to December 25, 2024.
A giant Christmas tree installed in the first-floor atrium changed color when visitors shook SHAKE SYNC blocks, making each guest an active participant in the illumination. SHAKE SYNC is a block-shaped developmental toy that changes its light color when shaken and passes that color to neighboring blocks when brought close. At this event, that mechanism was applied to the tree display, creating an experience where visitors themselves became part of the artwork.
The "SYNC LINK LIGHTING" light-up shows were held multiple times daily, and throughout the run of the event, visitors of all ages used SHAKE SYNC to color the tree in their own way.
Event Details
Name: KITTE Nagoya SYNC LINK CHRISTMAS Period: November 13 (Wed) – December 25 (Wed), 2024 Venue: KITTE Nagoya (JP Tower Nagoya, 1-1-1 Meieki, Nakamura-ku, Nagoya, Aichi — B1F to 3F)
Program
"SYNC LINK TREE" Illumination Period: November 13 – December 25, 2024 Location: 1F Atrium
Interactive Illumination (using SHAKE SYNC) Period: November 13 – December 25, 2024 Location: 1F Atrium / 2F Through-passage
"SYNC LINK LIGHTING" Light-up Shows Period: November 13 – December 25, 2024 Times: 12:30, 14:30, 16:30, 18:00, 18:30, 19:00, 19:30, 20:00, 20:30, 21:00 Location: 1F Atrium
"Mini SYNC LINK TREE" Photo Spot Period: November 13 – December 25, 2024 Location: 2F Through-passage
On the Day
Throughout the run, a tall "SYNC LINK TREE" of colorful diamonds rose in the first-floor atrium, its colors shifting each time a visitor shook a SHAKE SYNC block. At the workshop tables in front of the tree, children arranged the glowing blocks into their own patterns and little trees, and families gathered round to play. By night the tree glowed blue and violet across the atrium's void, and many passers-by stopped to look up.
Work Featured
- SHAKE SYNC — Block-shaped product whose light color changes when shaken
- Read about its background and concept in the story: When Light Moves in Your Hands — The Story of a New Kind of Light Toy, SHAKE SYNC